Farese, Lois S. <br/><br/>
Marketing essentials / 
Lois Farese, Grady Kimbrell, and Carl A Woloszyk. 
 - Bothell, WA :   McGraw-Hill Education,   c2012. 
 - xlix, 974 pages :   color illustrations ;   29 cm 
<br/><br/> Includes index and glossary. 
<br/><br/><label>ISBN: </label>9780078953125 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>DK12 658.8  / F222