Marketing 89/90/ 
edited by John E. Richardson. 
 - Eleventh Edition 
 - Guilford, Connecticut:  The Dushkin Publishing Group, Inc.,  © 1989. 
 - iv, 246 pages:  illustration;  28 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>0-87967-755-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>DC 658.8005  / M34