TY  - BOOK
AU  - Swayne, Linda E.
AU  - Ginter, Peter M.
TI  - Cases in strategic marketing
SN  - 0-13-119108
U1  - DC 658.802 1989
PY  - 1989///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice -Hall, Inc., 
KW  - Marketing
KW  - Management
KW  - Decision making
ER  -