Swayne, Linda E. <br/><br/>
Cases in strategic marketing/ 
Linda E. Swayne aand Peter M. Ginter. 
 - Englewood Cliffs, New Jersey:  Prentice -Hall, Inc.,   © 1989. 
 - xxi, 728 pages:  illustration;  23 cm. 
<br/><br/><label>ISBN: </label>0-13-119108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Decision making
<br/><br/><label>Dewey Class. No.: </label>DC 658.802  / Sw2