TY  - BOOK
AU  - Roberts, Mary Lou
AU  - Berger, Paul D.
TI  - Direct marketing management
SN  - 0-13-214958-3
U1  - DC 658.806 1989
PY  - 1989///
CY  - London
PB  - Prentice-Hall International, Inc.
KW  - Direct marketing
N1  - Includes index
ER  -