Roberts, Mary Lou  Roberts, Mary Lou <br/><br/>
Direct marketing management/ 
Mary Lou Roberts and Paul D. Berger. 
 - London:  Prentice-Hall International, Inc.,  © 1989. 
 - xvii, 501 pages:  illustration;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-13-214958-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>DC 658.806  / R54