TY  - BOOK
AU  - Well, William
AU  - Burnett, Jhon
AU  - Mariarty, Sandra
TI  - Advertising: principles and practice
SN  - 0-13-014549-1
U1  - DC 659.1  1989
PY  - 1989///
CY  - Englewood Cliffs
PB  - Prentice-Hall, Inc., 
KW  - Advertising
N1  - Includes index and glossary
ER  -