Well, William <br/><br/>
Advertising:  principles and practice/ 
William Wells, John Burnett and Sandra Moriarty. 
 - Englewood Cliffs:  Prentice-Hall, Inc.,   ©1989. 
 - xxiii, 614 pages:  color illustration;  27 cm. 
<br/><br/> Includes index and glossary. 
<br/><br/><label>ISBN: </label>0-13-014549-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>DC 659.1   / W46