TY  - BOOK
AU  - Farries, Paul W.
AU  - Quelch, John A.
TI  - Advertising & promotion management: A manager's guide to theory & practice
SN  - 0-89464-261-8
U1  - DC 659.1 1987
PY  - 1987///
CY  - Malabar, Florida
PB  - Robert E. Krieger Publishing Company
KW  - Advertising
KW  - Sales promotion
N1  - Includes index
ER  -