Farries, Paul W. <br/><br/>
Advertising & promotion management:  A manager's guide to theory & practice/ 
Paul W. Farris and John A. Quelch. 
 - Malabar, Florida:  Robert E. Krieger Publishing Company,  © 1987. 
 - x, 301 pages:  illustration;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-89464-261-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>DC 659.1  / F24