TY  - BOOK
AU  - Orlik, Peter B.
TI  - Broadcast/cable copywriting / 
SN  - 0205123252
U1  - DC 808.066791 1990
PY  - 1990///
CY  - Boston
PB  -  Allyn and Bacon, 
KW  - Broadcasting
KW  -  Authorship
KW  -  Broadcast advertising
N1  - Includes bibliographical references
ER  -