Orlik, Peter B. <br/><br/>
Broadcast/cable copywriting /  
Peter B. Orlik. 
 - Fourth edition. 
 - Boston :   Allyn and Bacon,   ©1990. 
 - xxi, 746 pages :  illustrations ;   25 cm. 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0205123252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting-- Authorship.<br/> Broadcast advertising.
<br/><br/><label>Dewey Class. No.: </label>DC 808.066791  / Or5