TY  - BOOK
AU  - Bovee, Courtland L., author.
AU  - Houston, Michael J., author.
AU  - Thill, John V., author.
TI  - A study guide to accompany marketing
SN  - 0070069115
U1  - DC 658.8076 1995
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing.
ER  -