Bovee, Courtland L., author. <br/><br/>
A study guide to accompany marketing / 
Courtland L. Bovee, Michael J. Houston, John V. Thill. 
 - Second edition. 
 - New York :  McGraw-Hill,  ©1995. 
 - vii, 286 pages :  28 cm. 
<br/><br/><label>ISBN: </label>0070069115 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. 
<br/><br/><label>Dewey Class. No.: </label>DC 658.8076  / B66