TY  - BOOK
AU  -  Lamb, Charles W.
AU  - Hair, Joseph, jt.au.
AU  - McDaniel, Carl, jt.au.
TI  - MKTG: principles of marketing 
SN  - 9781285860169
U1  - DK12 658.8 2016
PY  - 2016///
CY  - Boston, MA : 
PB  - Cengage Learning, 
KW  - Marketing
ER  -