Lamb, Charles W. <br/><br/>
MKTG :  principles of marketing / 
Charles W Lamb, Joseph F Hair and Carl McDaniel, J 
 - Student edition 
 - Boston, MA :   Cengage Learning,   2016. 
 - viii, 423, [48] pages :   illustrations (some color) ;   28 cm. 
<br/><br/><label>ISBN: </label>9781285860169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>DK12 658.8  / L218