TY  - BOOK
AU  - Linneman, Robert E., author.
AU  - Stanton, John L., author.
TI  - Making niche marketing work:  how to grow bigger by acting smaller / 
SN  - 0070379548
U1  - DC 658.802 1991
PY  - 1991///
CY  - New York : 
PB  - McGraw-Hill, 
KW  - Market segmentation.
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -