Linneman, Robert E., author. <br/><br/>
Making niche marketing work :   how to grow bigger by acting smaller /  
Robert E. Linneman, John L. Stanton, Jr. 
 - New York :   McGraw-Hill,   ©1991. 
 - xii, 260 pages :   illustrations ;   24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070379548 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation. <br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>DC 658.802  / L64