TY  - BOOK
AU  - McDaniel, Carl D.,author.
AU  - Gates, Roger H., author.
TI  - Contemporary marketing research / 
SN  - 0314771018
U1  - DC 658.83 1991
PY  - 1991///
CY  - St. Paul : 
PB  - West Pub. Co., 
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -