McDaniel, Carl D.,author. <br/><br/>
Contemporary marketing research /  
Carl McDaniel, Roger Gates. 
 - St. Paul :   West Pub. Co.,   ©1991. 
 - xxix, 761 pages :   colored illustrations ;  25 cm 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0314771018 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>DC 658.83  / M14