Evans, Joel R.,author. <br/><br/>
Principles of marketing / 
Joel R. Evans and Barry Berman. 
 - Third edition. 
 - Englewoods Cliffs, NJ :   Prentice Hall,   ©1995. 
 - xxxi, 521, [78] pages :   colored illustrations ;  28 cm. +   1 computer disk (3 1/2 in.). 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>0023347015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / Ev1