TY  - BOOK
AU  - Bovée, Courtland L.,author.
AU  - Houston, Michael J.,author.
AU  - Thill, John V.,author.
TI  - Marketing / 
SN  - 0070068798 
U1  - DC 658.8 1995
PY  - 1995///
CY  - New York : 
PB  - McGraw-Hill, 
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -