Bovée, Courtland L.,author. <br/><br/>
Marketing /  
Courtland L. Bovée, Michael J. Houston and John V. Thill. 
 - Second edition. 
 - New York :   McGraw-Hill,   ©1995. 
 - xxiv,721 pages :  colored illustration ;  29 cm. 
 - McGraw-Hill series in marketing. .
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070068798  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / B66