Bovée, Courtland L.,author. <br/><br/>
Marketing / 
Courtland L. Bovée and John V. Thill. 
 - New York :   McGraw-Hill,  ©1992 
 - xxxi, 761, [100] pages :  colored illustration ;  26 cm. 
 - McGraw-Hill series in marketing. .
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070067341 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / B66