TY  - BOOK
AU  - Bovée, Courtland L.,author.
AU  - Thill, John V.,author.
TI  - Marketing / 
SN  - 0070067341
U1  - DC 658-8 1992
PY  - 1992///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -