TY  - BOOK
AU  - Wells, William, author.
AU  - Burnett, John,author.
AU  - Moriarty, Sandra E. (Sandra Ernst),author.
TI  - Advertising : : principles and practice 
SN  - 0130145491
U1  - DC 659.1 1989
PY  - 1989///
CY  - Englewood Cliffs, N.J. : 
PB  - Prentice Hall, 
KW  - Advertising
N1  - Includes bibliographies and index
ER  -