Wells, William, author. <br/><br/>
Advertising :   principles and practice / 
William Wells, John Burnett , Sandra Moriarty. 
 - Englewood Cliffs, N.J. :   Prentice Hall,   ©1989. 
 - xxxix, 614 pages :  colored illustration ;  29 cm. 
<br/><br/> Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0130145491 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>DC 659.1  / W46