TY  - BOOK
AU  - Schoell, William F.,author.
AU  - Guiltinan, Joseph P.,author.
TI  - Marketing : : contemporary concepts and practices
SN  - 0205105963
U1  - DC 658.8 1988
PY  - 1988///
CY  - Boston : 
PB  - Allyn and Bacon, 
KW  - Marketing
N1  - Includes glossary and indexes
ER  -