Schoell, William F.,author. <br/><br/>
Marketing :   contemporary concepts and practices/ 
William F. Schoell, Joseph P. Guiltinan. 
 - Third edition. 
 - Boston :   Allyn and Bacon,   ©1988. 
 - xxv, 762 pages :   colored illustrations;  27 cm. 
<br/><br/> Includes glossary and indexes. 
<br/><br/><label>ISBN: </label>0205105963 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / Sch6