TY  - BOOK
AU  - Evans, Joel R.,author
AU  - Berman, Barry,author
TI  - Principles of marketing / 
SN  - 0023347015
U1  - DC 658.8 1995
PY  - 1995///
CY  - Englewoods Cliffs, NJ : 
PB  - Prentice Hall
KW  - Marketing
N1  - Includes indexes
ER  -