Evans, Joel R.,author <br/><br/>
Principles of marketing /  
Joel R. Evans and Barry Berman. 
 - Third Edition 
 - Englewoods Cliffs, NJ :   Prentice Hall,   ©1995 
 - xxxi, 521, [78] p. :  colored illustration ;   28 cm.  
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>0023347015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / Ev1