TY  - BOOK
AU  - Tull, Donald, S. , author
AU  - Hawkins, Del, I. , author
TI  - Marketing research: measurement & method
SN  - 0024218219
U1  - Dc 658.83 1990
PY  - 1990///
CY  - New York
PB  - Macmillan Publishing company
KW  - Marketing research
KW  - Case studies
N1  - Includes appendixes, glossary and indexes
ER  -