Tull, Donald, S. , author <br/><br/>
Marketing research :  measurement & method/ 
Donald S. Tull, Del I. Hawkins. 
 - Fifth edition 
 - New York :  Macmillan Publishing company,  ©1990 
 - xxii, 836 pages :  colored illustration ;  23 cm 
<br/><br/> Includes appendixes, glossary and indexes. 
<br/><br/><label>ISBN: </label>0024218219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies
<br/><br/><label>Dewey Class. No.: </label>Dc 658.83  / T82