TY  - BOOK
AU  - McCarthy, E. Jerome, author.
AU  - Perreault, William D. , author.
TI  - Basic marketing: a managerial approach 
SN  - 0256068658
U1  - DC 658.8 1990
PY  - 1990///
CY  - Boston
PB  - Irwin
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references
ER  -