McCarthy, E. Jerome, author. <br/><br/>
Basic marketing :   a managerial approach / 
E. Jerome McCarthy, William D. Perreault. 
 - Tenth edition 
 - Boston :  Irwin,  © 1990 
 - xviii, 734 pages :  colored illustrations ;  26 cm 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256068658 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-- Management
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / M13