TY  - BOOK
AU  - Ang, Swee Hoon, author.
AU  - Kotler, Philip, author.
AU  - Leong, Siew Meng, author.
AU  - Tan, Chin Tiong, author.
TI  - Marketing management: an Asia perspective
SN  - 0130109800 
U1  - DC 658.8068 1999
PY  - 1999///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing
KW  -  Management
KW  - Management
KW  - Asia
N1  - Includes appendix and indexes; Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities
ER  -