Marketing management :  an Asia perspective/ 
Philip Kotler, ... [and others]. 
 - Second edition. 
 - Singapore :  Prentice Hall,  ©1999. 
 - xvi, 904 pages :  colored illustrations ;   24 cm. 
<br/><br/> Includes appendix and indexes. 
<br/><br/>Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities. 
<br/><br/><label>ISBN: </label>0130109800  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management<br/>Marketing --Management--Asia
<br/><br/><label>Dewey Class. No.: </label>DC 658.8068  / M31