Kotler, Philip, author. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - Fourth edition. 
 - Englewood Cliffs, N.J. :   Prentice Hall,   ©1989. 
 - xxiv, 661 pages :   color illustrations ;   27 cm. 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0137053606 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / K84