TY  - BOOK
AU  - Stanton, William J., author.
TI  - Fundamentals of marketing / 
SN  - 0070608814
U1  - DC 658.8 1978
PY  - 1978///
CY  - New York : 
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -