Stanton, William J., author. <br/><br/>
Fundamentals of marketing /  
William J. Stanton. 
 - 5th ed. 
 - New York :   McGraw-Hill,  ©1978. 
 - xvii, 636 pages :   illustrations ;   25 cm. 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070608814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / St1