TY  - BOOK
AU  - Mowen, John C., author.
TI  - Consumer behavior
SN  - 0023846119
U1  - DC 658.8342 1995
PY  - 1995///
CY  - Englewood Cliffs, N.J. : 
PB  - Prentice-Hall, 
KW  - Consumer behavior
N1  - Includes index
ER  -