Mowen, John C., author. <br/><br/>
Consumer behavior/ 
John C. Mowen,. 
 - Fourth edition. 
 - Englewood Cliffs, N.J. :   Prentice-Hall,   ©1995 
 - xvii, [901 pages]:  color illustrations;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0023846119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>DC 658.8342  / M87