Russell, Frederic Arthur, author. <br/><br/>
Selling :   principles and practices /  
Frederic A. Russell, Frank H. Beach, Richard H. Buskirk, with Bruce D. Buskirk. 
 - 12th ed. 
 - New York :   McGraw-Hill,  ©1988. 
 - xviii, 602 pages :   illustrations (some colored) ;   25 cm. 
 - (McGraw-Hill series in marketing). .
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>0070543658 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.
<br/><br/><label>Dewey Class. No.: </label>DC 658.85  / R91