TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary 
TI  - Principles of marketing
SN  - 971-584-291-9
U1  - DC 658.8 1996
PY  - 1996///
CY  - New York
PB  - Prentice-Hall International Inc.
KW  - Marketing
N1  - Includes indexes
ER  -