Kotler, Philip <br/><br/>
Principles of marketing/ 
Philip Kotler, Gary Armstrong. 
 - New York:  Prentice-Hall International Inc.,  ©1996. 
 - xviii, 712 pages:  illustrations;  26 cm. 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>971-584-291-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / K84p