Maroliņa, Ronel John.

Customer Satisfaction on Burger Stations in Digos City/ Ronel John Maroliņa, Jonalyn O. Agohob and Julie Ann Q. Labial. - Digos City: UMDC February 2017. - 73 pages; 30 cm.

This study aims to determine the level of Customer Satisfaction on Burger Stations in
Digos City, when analyzed by age, sex, and marital status. It employed a descriptive-correlation
research design conducted to 250 respondents or consumers from the different Burger Stations
in Digos City Frequency and relative frequency were used to present the demographic profile of
the customers in burger stations, mean, standard deviation, kurtosis, and skewness are used to
determine the level of customers satisfaction in terms of service quality, product quality, menu
vanity, hygiene, price, and location, Findings revealed that most consumers / buyers are at the
young age, more women tend to buy foods than men, and preferably were single whose
educational attainment was seen as one of the keys in buying or purchasing product.


Business Administration--Undergraduate thesis.--Marketing Management

UT 0861 / M34