Customer Satisfaction on Burger Stations in Digos City/
Ronel John Maroliņa, Jonalyn O. Agohob and Julie Ann Q. Labial.
- Digos City: UMDC February 2017.
- 73 pages; 30 cm.
This study aims to determine the level of Customer Satisfaction on Burger Stations in Digos City, when analyzed by age, sex, and marital status. It employed a descriptive-correlation research design conducted to 250 respondents or consumers from the different Burger Stations in Digos City Frequency and relative frequency were used to present the demographic profile of the customers in burger stations, mean, standard deviation, kurtosis, and skewness are used to determine the level of customers satisfaction in terms of service quality, product quality, menu vanity, hygiene, price, and location, Findings revealed that most consumers / buyers are at the young age, more women tend to buy foods than men, and preferably were single whose educational attainment was seen as one of the keys in buying or purchasing product.
Business Administration--Undergraduate thesis.--Marketing Management