TY  - BOOK
AU  - Carroll, Raymond L
AU  - Davis, Donald M
TI  - Electronic media programming : : strategies and decision making / 
SN  - 0-07-010298-8 
U1  - DC 384.5442 1993
PY  - 1993///
CY  - New York : 
PB  - McGraw-Hill, 
KW  - Broadcasting -- United States -- Planning
KW  - Radio programs -- United States -- Planning
KW  - Television programs -- United States -- Planning
N1  - Includes bibliographical references and index; Contents
 	Preface	 
Pt. 1	Audience and Program Assessment	1
 	1	Overview of Electronic Media Programming: Strategies and Decision Making	3
 	2	Programming as Marketing	25
 	3	Analysis of Program Content	57
 	4	Conducting Research	77
 	5	Audience Research Services	110
 	6	Program Assessment: Applying Research	148
Pt. 2	Radio	173
 	7	Assessing the Radio Environment	175
 	8	Radio Formats	190
 	9	Radio Programming Concepts	226
 	10	Radio Program Suppliers	254
Pt. 3	Television	273
 	11	The Television Environment	275
 	12	Basic Television Programming Strategies	303
 	13	The Syndication Marketplace	314
 	14	Programming the Independent Station	336
 	15	Programming the Network Affiliate	355
 	16	Broadcast Networks	368
 	17	Television News	385
 	18	Public Television	405
Pt. 4	Cable Television	419
 	19	The Cable Environment	421
 	20	Cable System Programming	441
 	21	Basic Cable Programming	456
 	22	Premium Cable Networks	473
 	Glossary	488
 	References	506
 	Index
ER  -