TY  - BOOK
AU  - Sauro, Jeff
TI  - Customer analytics for dummies / 
SN  - 978-1-118-93759-4 (pbk)
U1  - DC 658.8340285 2015
PY  - 2015///
CY  - Hoboken, NJ : 
PB  - John Wiley & Sons, Inc., 
KW  - Consumer behavior -- Data processing
KW  - Consumers -- Research -- Data processing
KW  - Data mining
N1  - Includes index; Introduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics
N2  - Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions
ER  -