TY  - BOOK
AU  - Yoh, Denise Lee
TI  - What makes a great brand?: : learn the secrets of staying power from a 162-year-old company
SN  - 01153544 
U1  - DPer 338.05 En86 Apr-Jul 2015 v. 15, n. 158-161 
PY  - 2015///
CY  - Philippines: 
PB  - Summit Media,  
KW  - Brand name products
KW  - Company
N1  - Entrepreneur
ER  -