Yoh, Denise Lee What makes a great brand?: learn the secrets of staying power from a 162-year-old company/ Denise Lee Yoh. - Philippines: Summit Media, Apr-Jul 2015. - v15 n160, pages 68-71: illustrations, 28 cm. Entrepreneur. ISSN: 01153544 Subjects--Topical Terms: Brand name products --Company Dewey Class. No.: DPer 338.05 En86 Apr-Jul 2015 v. 15, n. 158-161